Hit The Lights
The Divisadero, inspired by the iconic street that connects the city of San Francisco with The Presidio. We connect, we are streetwise; it’s not one-eyed. From Spanish, it essentially translates as Watchtower. The Divisadero is the Watchtower. We see 360°, we hit the lights and we act. It’s not one vision, we know what we know and when we don’t know, we are transparent and we find out. The Divisadero believe we have the expertise to develop and deliver tailored solutions for brands, media and investors and realise the potential in three key areas of business:
One of the challenges we have witnessed and experienced too many times to count over the years is the disconnect that can occur between the brand owners and their partners. When we observe disconnect, we can shine a light more easily on where this is happening, why it is happening and help brands to navigate their way through it in order to maximise the investment they are making through creative expression and project management.
The Divisadero do this through advising, partnering and navigating relations; accelerating fresh creative ideas & opportunities; enabling talent. Resulting in identifying faster paths to better outcomes.
For Media Agencies, this means adding expertise in pitch management, contract negotiations and team building.
The Divisadero operate a neutral service support that enhances and accelerates the solutions to these challenges & opportunities.
For Media Owners, this means recognising that many media owners have fabulous platforms: big, small, multi-national and local. Many media owners, we see and know, find it hard to ensure that the right partners – whether that be agencies, brand owners or investors – know, understand and can talk and act on the opportunities that these media owner platforms can realise for brands’ experiences & business success.
The Divisadero can bridge the disconnect that can occur between media platforms and potential partners and help media owners to navigate the paths that enable brands to maximize the opportunities that the media platforms present.
From our vantage point, the advertising and communications industries have myriad opportunities for growth for investors, big and small. But investors often do not have an advantage in how to best navigate the marketplace stepstones, to source and fire up the talent and to realise the potential of smart investments. That’s in advertising and marketing technologies, pop culture purchasing, fashion and design promotions and sales, photography and film creation, media investment visibility, copyright and content production supervision.
The Divisadero can provide that advantage. The Divisadero searches, sources, creates and partners to realise investor interests.